About Docler Holding

Docler Holding owns several companies in media, entertainment, payment services, advertising and technology. The particular company I was working for sold e-books and various digital goods.

My contribution

  • While my job was mostly on the front end (Angular.js 1.X at the time), I had a few opportunities to contribute to the back end (node.js and Strongloop) a few times.
  • I developed a SPA that let product owners and e-mail marketers manage every aspect of the campaigns, including visually designing e-mails using a WYSIWYG editor
  • I developed a tracking system for e-mails that could measure openings, give information on the click rate of a particular campaign, and display user interaction on single e-mail as a heatmap.

What I’ve learned

It was my first experience in the e-mail marketing business. I learned about responsive e-mail integration using MJML, as well as good practices regarding spam and deliverability of e-mails. It was also my first experience of a full Javascript stack in production.